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Users will soon have a new feature that allows them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the service announced that it presently contains more than 1 thousand million content made with AI.

Trial and Implementation

The update is in a pilot phase over the following weeks before a global rollout. This advancement comes amid a increase in AI-generated material, fueled by new content generation software.

The Broader AI Trend

It has been noted that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered “AI slop”, a label for inferior, mass-produced content that is frequently nonsensical or dreamlike.

Based on user feedback that many people enjoy content created using AI tools, from AI artwork to educational videos, and we want to give people the option to increase or decrease of that, according to their own preferences,” said a platform representative.

Scale of AI Content

The service announced that there are now over a billion videos on its app identified as AI-generated. Overall, over 100 mn media items are uploaded to the service each day, making clips made by AI a minor portion of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the level of artificial media they see by using the “manage topic” feature in the app and selecting the AI content topic. Further subjects that are already be modified under the tool encompass current affairs, fashion, aesthetics, and dance.

Content Labeling and Policies

TikTok’s rules oblige content makers to tag convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.

Furthermore, the service will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from trying to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is furthermore establishing a $2 million awareness program for experts and organizations to develop informative material about using AI responsibly. This project will assist non-profit groups specializing in educating computer science.

Platform Protection

The video-sharing app has justified its safety measures, during discussion over plans to make redundant numerous content moderators in the United Kingdom. The company is planning to reduce a significant number of roles in its user protection division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official clarified that people-led review would remain essential, but AI can safeguard staff by eliminating the most graphic content before it gets reviewed by staff. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the past year due to intervention by its machine learning processes.

It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is why a significant AI assistance is making a difference work at speed.”